Spin Master Expands Hatchimals CollEGGtibles with Mermal Magic

The fifth season of Spin Master‘s Hatchimals CollEGGtibles has arrived. The newest collection of the popular miniature collectibles is Mermal Magic, shimmery seashell-shaped eggs that kids can crack open to reveal Mermal (half-Hatchimal, half mermaid) characters that change color when kids place them underwater. The latest expansion of the Hatchimals world includes more than 80 characters to discover and collect from Hatchtopia locations such as Sunshine Surf, Mischief Marsh, and Racing River.

Recommended for ages 5 and up, the under-the-sea themed CollEGGtibles are available in packs of one, two, four, six, and 12 collectibles. A Coral Castle play set is also available, along with an Underwater Aquarium set available only at Amazon.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.