Ryan’s World is expanding again.
Headstart Toys teamed up with pocket.watch — the company behind digital-first brands, including Love, Diana — to bring the popular YouTuber into the foam blaster aisle. Ryan’s Dart Tag is a new range of blasters for kids ages 8 and up that launched earlier this month at Big W in Australia. The line debuts in the U.S. on June 20 — exclusively at Target — and will be supported by a free Ryan’s Dart Tag mobile game.
Powered by Dart Tech, the line will include four blasters at launch: Ryan’s Dart Tag Renegade Rapid Fire Barrel Blaster, Ryan’s Dart Tag The Ranger Build’n’Blast Case, Ryan’s Dart Tag Ryan vs Combo Panda 6 Shot Blaster & Targets, and Ryan’s Dart Tag E-Radicator Motorized Blaster. Videos showcasing the full line can be viewed on the Headstart Toys YouTube channel.