Ryan’s World Ryan’s Dart Tag | Source: Headstart/The Toy Book

Ryan’s World is expanding again.

Headstart Toys teamed up with pocket.watch — the company behind digital-first brands, including Love, Diana — to bring the popular YouTuber into the foam blaster aisle. Ryan’s Dart Tag is a new range of blasters for kids ages 8 and up that launched earlier this month at Big W in Australia. The line debuts in the U.S. on June 20 — exclusively at Target — and will be supported by a free Ryan’s Dart Tag mobile game.

Related: The Toy Book’s June 2021 Issue Celebrates the Summer of Fun

Powered by Dart Tech, the line will include four blasters at launch: Ryan’s Dart Tag Renegade Rapid Fire Barrel Blaster, Ryan’s Dart Tag The Ranger Build’n’Blast Case, Ryan’s Dart Tag Ryan vs Combo Panda 6 Shot Blaster & Targets, and Ryan’s Dart Tag E-Radicator Motorized Blaster. Videos showcasing the full line can be viewed on the Headstart Toys YouTube channel.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.