Hearthsong will be making an appearance at Toy Fair for the first time since unveiling its newly-imagined branding.
The rebrand comes after celebrating 40 years in the industry this year and is intended to inspire creativity and transport children and families to wonderlands. Toy Fair attendees can not only get a firsthand look at the branding, but also get a special look at an original line of flexible building toys, a fun fort system, and two recent innovative inflatable toys.
“We are excited to introduce the new Hearthsong at Toy Fair this year,” says Jamey Bennett, CEO of Hearthsong. “We’re building on the brand’s 40-year legacy with inspiring new thinking and product innovation. Newness drives the toy business forward and we’re thrilled to bring our share to Toy Fair.”
Connectagons toys offer an open-ended alternative to traditional building blocks. Flexible pegs, basic shapes, hinges, and wheels designed to turn and rotate, roll and spin, and bend and twist, offer optional endpoints and infinite pathways for kids. New Connectagons themes to be showcased at Toy Fair include Neon Monsters, Aero Acrobats, and mini sets with vehicle and animal themes.
Hearthsong’s Modular Fort System enables kids to build and rebuild the fort of their dreams without any need for pillows or blankets. Kids can connect twisty tunnels, cubes, castles, and even a ball pit in unique ways for one-of-a-kind fortress fun. Each section comes with a set of Mod Pod clips that allow kids to easily connect, bend, collapse, and store segments of the fort. This product will be available in early 2024.
The Inflatable Ride-On Hop ’n Go has three options to choose from: a unicorn, a horse, and a T. rex. Kids will enjoy setting courses to race and create storylines with these inflatable vinyl characters. They offer a spacious ride and come equipped with ergonomic handles for leverage and balance as kids race, hop, and bump all day long. The Inflatable Ride-On Hop ’n Go is available now.
The BBOP Inflatable Buddy Bumper Balls make sumo safe. Kids can bop and bump their buddies with these translucent bumper balls that come in a set of two. They are made of strong PVC plastic, ensuring hours of bumping, rolling, and jumping fun. The BBOP Inflatable Buddy Bumper Balls are also available now.
Hearthsong will be at Booth No. 6569 at Toy Fair.
