In partnership with Sanrio, Craft Buddy reveals a three-part rollout in the U.K. for its Hello Kitty and Friends Crystal Art range.
This multi-stage launch offers fans a screen-free way to interact with Sanrio favorites, such as Hello Kitty, Kuromi, and Cinnamoroll. Each launch features high-quality, sparking versions of fan-favorite characters without the need for adhesives or complicated tools.
Craft Buddy’s first phase brings a highly anticipated sticker collection for longtime fans. The Hello Kitty and Friends Crystal Art Sticker Album Starter Pack creates a perfect entry point for collectors, featuring 102 stickers and a 20-page album. Fans can expand their collections with the Hello Kitty and Friends Crystal Art Sticker Pack, an individual mystery pack containing three stickers.
The album includes 102 stickers and a 20-page album. | Source: Craft Buddy
Fans can find three stickers in each mystery pack. | Source: Craft Buddy
Phase 1 of the Hello Kitty and Friends Crystal Art range is available now. | Source: Craft Buddy
Fans can expect Phases 2 and 3 at a later date. | Source: Craft Buddy
Phase 2 brings portable fandom through character-driven accessories and display pieces. The launch includes Crystal Art Buddies, Crystal Art Bag Charms, and Crystal Art Scrolls. In Phase 3, fans can expect creative keepsakes, including the Crystal Art Secret Diaries, the Mega Activity Set, and the Crystal Art Cards.
Hello Kitty fans can grab the first phase today, with the rest launching at a later date. For more information about the Hello Kitty and Friends Crystal Art range, visit craftbuddyshop.com.
Meet The Toy Book Team at Licensing Expo!
The Adventure Media & Events team will be present at Licensing Expo with new issues of The Toy Book and The Pop Insider set to debut on May 19. Visit us at Booth No. F106 to grab The Toy Book‘s 2026 Licensing & Entertainment Issue (featuring The Licensing Book supplement), and the spring edition of The Pop Insider. Both issues are now in production. To book your space in our new issues, please contact Jackie Breyer, James Devin, or Stephanie Katz.
