Thumbs Up! enters a licensing agreement with Toikido to develop a new product range for Piñata Smashlings.
Known for its colorful characters, Piñata Smashlings is a Roblox IP created by Toikido, with market presence spanning toys, collectibles, and other key categories. The brand’s energetic visual identity and collectibility cues will make their debut for Thumb Up!’s new product range.
Consumers can expect Piñata Smashlings to appear in tactile, sensory-led product formats. Through this licensing partnership, Thumbs Up!’s new range will capture the excitement of character discovery, collectability, and hands-on play.
“We are thrilled to be working with Toikido on Piñata Smashlings,” says Tanya Dervish, Head of Licensing at Thumbs Up! “The brand gives us a fantastic creative platform for sensory play, surprise reveals, and collectible formats. Our focus is to create a range that feels fun, accessible, and highly desired by consumers.
The Piñata Smashlings range is currently in development, with more details to come ahead of the Q4 2026 launch. For more information on the brand, visit toikido.com.
