Last year, Eaglemoss began a major push into the U.S. market with its growing Hero Collector range of premium pop culture collectibles. This month, the brand enters the next phase of its expansion through a collaboration with Walmart that marks a significant milestone in Hero Collector’s infiltration of mainstream retail.
As seen at our sister publication, the Pop Insider last week, the Hero Collector Marvel Museum collection is a range of replica artifacts belonging to the heroes of the Marvel Cinematic Universe (MCU). Today, the Toy Book has your exclusive first look at the window box packaging that will house the Hero Collector Marvel Museum line when it arrives at Walmart in May.
“We’re really excited to work with Walmart on this launch,” says Matt Buss, director of national retail sales at Hero Collector U.S. “Hero Collector Museum is a new imprint for us, focused on creating collectible versions of iconic props from across pop culture — the kind of memorabilia any fan would love on their shelf — so a license with the reach of the Marvel Cinematic Universe is a great fit.”
The first wave of hand-painted polyresin collectibles includes Iron Man’s Mark VII Helmet, Black Panther’s Mask, Thanos‘ Infinity Gauntlet, Captain America’s Shield, and Thor’s Mjolnir Hammer. Each item in the Hero Collector Marvel Museum series stands between 6- to 8-inches tall atop a special display stand.
“Hero Collector’s ranges have a strong following, but recently we’ve been pushing more and more to develop our mainstream retail appeal, from new product lines, such as Hero Collector Museum, to display-friendly packaging for classic, well-received collectibles in our Star Trek or Alien licenses,” Buss says. “These items deserve a bigger audience, and we’re gearing up to ensure they have one. This exclusive launch with Walmart is a perfect next step in that evolution.”
Following its launch at Walmart in May, the Hero Collector Marvel Museum collection will expand into specialty retail and will be available via the Eaglemoss webstore.