Hero Collector Continues U.S. Expansion with Marvel Museum Collection Launch at Walmart

Exclusive First-Look at Packaging for Hero Collector Marvel Museum | Source: Eaglemoss/The Toy Book

Last year, Eaglemoss began a major push into the U.S. market with its growing Hero Collector range of premium pop culture collectibles. This month, the brand enters the next phase of its expansion through a collaboration with Walmart that marks a significant milestone in Hero Collector’s infiltration of mainstream retail.

As seen at our sister publication, the Pop Insider last week, the Hero Collector Marvel Museum collection is a range of replica artifacts belonging to the heroes of the Marvel Cinematic Universe (MCU). Today, the Toy Book has your exclusive first look at the window box packaging that will house the Hero Collector Marvel Museum line when it arrives at Walmart in May.

Exclusive First-Look at Packaging for Hero Collector Marvel Museum | Source: Eaglemoss/The Toy Book

“We’re really excited to work with Walmart on this launch,” says Matt Buss, director of national retail sales at Hero Collector U.S. “Hero Collector Museum is a new imprint for us, focused on creating collectible versions of iconic props from across pop culture — the kind of memorabilia any fan would love on their shelf — so a license with the reach of the Marvel Cinematic Universe is a great fit.”

The first wave of hand-painted polyresin collectibles includes Iron Man’s Mark VII Helmet, Black Panther’s Mask, Thanos‘ Infinity Gauntlet, Captain America’s Shield, and Thor’s Mjolnir Hammer. Each item in the Hero Collector Marvel Museum series stands between 6- to 8-inches tall atop a special display stand.

Exclusive First-Look at Packaging for Hero Collector Marvel Museum | Source: Eaglemoss/The Toy Book

Related: Talkin’ Toys: Eaglemoss Hero Collector Expands Its U.S. Reach

“Hero Collector’s ranges have a strong following, but recently we’ve been pushing more and more to develop our mainstream retail appeal, from new product lines, such as Hero Collector Museum, to display-friendly packaging for classic, well-received collectibles in our Star Trek or Alien licenses,” Buss says. “These items deserve a bigger audience, and we’re gearing up to ensure they have one. This exclusive launch with Walmart is a perfect next step in that evolution.”

Following its launch at Walmart in May, the Hero Collector Marvel Museum collection will expand into specialty retail and will be available via the Eaglemoss webstore.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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