Hasbro and Horizon Group USA are partnering in a new Play-Doh licensing agreement.
As a part of the collaboration, Horizon Group USA will produce and globally distribute Play-Doh air-dry clay, craft kits, and other alternative compound products.
“The Play-Doh brand’s purpose is to elevate the value of imagination by allowing kids to truly shape their world through tactile and limitless play where the journey is treasured as much as the outcome,” says Tamara Grindrod, Global Play Leader and Senior Vice President of Creativity and the Play-Doh brand at Hasbro. “This strategic agreement with Horizon Group USA allows us to build upon Play-Doh’s portfolio for more hands-on Play-Doh play time to create meaningful, imaginative, and memorable experiences.”
“Combining our deep category expertise and trend-forward products with the legacy of the Play-Doh brand will elevate the compound category even further,” says Evan Buzzerio, Partner and Chief Strategic Officer at Horizon Group USA. “Our mission at Horizon Group remains Connecting People Through Creativity, and together with Play-Doh we look forward to inspiring and empowering children worldwide with innovative sensory play experiences.”
Horizon Group USA will begin rolling out the products in January 2025.
