A hit franchise in the UK and beyond, Horrible Histories heads to theaters this summer with Horrible Histories: The Movie — Rotten Romans, set for release on July 26.  To mark the series’ cinematic debut, key creatives behind the transmedia franchise will present the Creative Keynote at this year’s Children’s Media Conference (CMC), on July 3 in Sheffield, UK.  Moderated by Rhianna Dhillon, the panel will include producer/writers Caroline Norris and Giles Pilbrow, director Dominic Brigstocke, and author Terry Deary — creator of the original book series published by Scholastic. Since its debut in 1993, the series has sold more than 32 million copies worldwide.

“As Horrible Histories conquers the world and transforms once again into a big-screen brand, we thought it was time for CMC to celebrate that phenomenal success,” says Greg Childs, editorial director at CMC. “Past Creative Keynotes at CMC have explored how a single creative genius finds their inspiration and translates that to the page, stage or screen. This year we’ll consider how the collective genius, which is the Horrible Histories brand, maintains its mojo and continues to make millions of kids worldwide laugh — and learn.”

The conference, which takes place July 2 to 4, will feature an opening keynote in which author, chef, and television personality Nadiya Hussain will be interviewed by Newsround‘s Leah Boleto.

Additional programming at this year’s CMC will include The YACF — User’s Guide,  an insight into the newly launched Young Audiences Content Fund, and Creative Masterclasses on Clangers and Paddington. The conference will also look at developments in SVOD, creating global content brands, and AI in Stream If You Want to Go Faster, Going Global, and Are the Robots Coming For Our Children?

Further programming details and registration information can be found at thechildrensmediaconference.com.