Huge Play!, Overwolf Ink GameBud Partnership Deal

Source: HUGE! Play

Overwolf is getting into the game with an investment in Huge! Play.

The investment deal includes a partnership that will enable GameBud — the world’s first talking-animatronic game-connected character — to integrate directly into PC Games. The news comes following the successful launch of the GameBud Talking Tom that Huge! Play showed off at the Toy Insider‘s Holiday of Play last month.

“Our partnership with Overwolf means that we now have the ability to link GameBud with many of the world’s biggest PC games, and our new GameBud products can seamlessly integrate and react real-time to gameplay in a whole new ecosystem of beloved games,” says Kevin Mowrer, Co-CEO and founder of Huge! Play. “The opportunities are truly countless with GameBud products.”

GameBud products will roll out beginning next year using Overwolf’s all-in-one platform that creators can use to build, distribute, and monetize in-game apps and mods.

“GameBud adds a new element of fun to the gaming experience because it acts as a live shoutcaster and comments in real-time on your gaming,” says Overwolf CEO and Co-Founder, Uri Marchand. “It also supplies live gameplay support in the form of audio that can coach, give hints, and analyze your game. This only scratches the surface of what can be done with GameBud.”

Huge Play!’s GameBud Talking Tom was created in collaboration with Outfit7 and Epic Story Media and connects to mobile games, including Talking Tom Hero Dash and Talking Tom Gold Run. It’s available to preorder now with delivery expected before the holidays.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.