Great toy packaging can do more than just sell product—it can be a legitimate work of art. Perhaps no decade embraced that like the ’80s, when Hasbro‘s Transformers showcased stellar artwork on every box and cardback. In 2014, IDW Publishing paid tribute to the era in the hardcover, Transformers Legacy: A Celebration of Transformers Packaging Art. This week, IDW released the Transformers: Package Art Portfolio, a selection of artwork from the prior book, issued as a collection of ten frameable lithographs.
Last fall, a series of Transformers Generation One toy reissues rolled out, available only at Walmart in reproduction original packaging in support of Paramount Pictures’ Bumblebee.
Transformers: Package Art Portfolio is available now through comic shops, specialty retailers and bookstores.