Iplayco, the amusement and family entertainment company, is partnering with Rovio Entertainment to design a new line of interactive and gamified Angry Birds attractions for family-friendly destinations. 

The new attractions include the Attack on Pig City Ballistic Adventure; Protect Bird Village, a Tag Active experience; and Angry Birds Inflatable Bounce Park, an interactive multi-event. All three attractions include interactive and digital experiences along with media-guided augmented reality elements.

We are excited about this partnership as it is a fantastic fit to encourage activity and movement for kids through gamified experiences, which is at the core of the Angry Birds brand.
— Katri Chacona, Head of Brand Licensing at Rovio

“Iplayco is extremely excited to have these newly licensed Angry Birds attractions available worldwide to our client base,” says Scott Forbes, President of Iplayco. “We will be showing the new products at the upcoming DEAL trade show in Dubai in March.”

Each of these experiences is available worldwide with customizable offerings in development. Iplayco has production facilities in North America, Europe, and Asia and runs installations at theme parks, retail, restaurants, family entertainment centers, museums, and more.

About the author

Ashley Pelletier

Ashley Pelletier

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.

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