B-Kind dolls | Source: Jada Toys

Jada Toys is expanding in a Brand new way.

The new B-Kind doll line from Jada Toys promotes positive messages of kindness and creativity. The characters — Brianna, Koral, Ivy, Nora, and Daisy — each have their unique passion and come with a special DIY activity for kids to create.

In addition to embracing kindness to others, this doll line is also friendly to the earth. The dolls are made of recycled materials, come in reusable packaging, and wear eco-fashions. Plus, the ink used is made of soybeans.

Each of the DIY activities included with the dolls includes a valuable lesson for kids to learn. Brianna helps kids learn about recycling, while Koral teaches kids about keeping the oceans clean. Ivy is passionate about ending bullying, Nora feels it’s important to be brave and try new things, and along with Daisy, kids will learn how to help endangered animals.

Brianna, Koral, Ivy, Nora, and Daisy | Source: Jada Toys

Creative minds ages 6 and up can use the package to create their own Kindness Board, a dedicated personal space to display and share kindness goals. It can hold drawings, photos, mission statements, and more. Kindness Boards can also be used in the background as a play scene for the dolls.

B-Kind dolls are exclusively sold in-stores and online at Walmart for $29.97.

About the author

Nicole Savas

Nicole Savas

As a kid, Nicole either wanted to be a professional toy player-wither or a writer. Somehow, as social media editor for The Toy Insider, The Toy Book, and The Pop Insider, she’s found a career as both. She's grateful to work somewhere that she can fully embrace both her love of teddy bears and her admiration for the Oxford comma. When she's not playing with toys at work, she's playing with her baby girl at home.