JAKKS Pacific has renewed its multiyear licensing agreement with Fred Rogers Productions and 9 Story Brands for a third time to create new toys inspired by Daniel Tiger’s Neighborhood.
Under the agreement, JAKKS Pacific will continue to serve as the master toy licensee for the Emmy Award-winning PBS Kids series, a title its held since the series’ premiere in 2012. The toymaker will refresh its existing Daniel Tiger’s Neighborhood product lines with new figures, playsets, plush, vehicles, bath toys, role-play items, and other preschool toys — just in time for the series’ 15th anniversary in September 2027.
“JAKKS Pacific has been an important part of the Daniel Tiger ‘Neighborhood’ for years,” said Katie Huber, senior director of licensing for Fred Rogers Productions. “We’re so excited to continue working with them in tandem with 9 Story to grow our range of toys in fun and engaging ways that incorporate the learning strategies of the show through classic play patterns for kids.”
“The collaboration between Fred Rogers Productions, 9 Story Brands, and JAKKS Pacific has been a winner from the very beginning,” said Kristin Lecour, VP of Consumer Products and Distribution for 9 Story Media Group. “The all-new range will continue to support evergreen play patterns for our core audience as well as begin to celebrate key preschool milestones for existing and new Daniel Tiger’s Neighborhood fans everywhere.”
To learn more and browse JAKKS Pacific’s existing Daniel Tiger’s Neighborhood collections, visit jakks.com.
