Some new licensees are headed to Adventure City for the very first time.
Jakks Pacific Inc. and Disguise — its Halloween costume division — inked a deal with ViacomCBS Consumer Products to produce a wide array of new product lines inspired by PAW Patrol: The Movie. Paramount Pictures will release the animated feature from Spin Master Entertainment in association with Nickelodeon Movies on August 20.
Under the new deal, Jakks will release PAW Patrol: The Movie-inspired ride-ons, ball pits, tents, activity tables, music activity mats, and kids’ furniture. Additionally, Disguise will roll out a full range of PAW Patrol costumes, costume accessories, adaptive costumes, and trunk-or-treat kits just in time for Halloween.
“Disguise is proud to be working with ViacomCBS Consumer Products for the very first time on costumes to support the massively popular PAW Patrol brand as it takes to the big screen for the first time,” says Tara Hefter, executive vice president and general manager of Disguise Inc. “We have received tremendous support from all retailers on the robust line of costumes and accessories that the Disguise team has created in anticipation of the new film, including our new adaptive PAW Patrol costumes. I expect to see many kids dressed up as Chase, Marshall, Skye, and the rest of the pups this Halloween!”
Jakks says that its toy products will be available at retail in time for the movie release this summer.