Disney is bringing its most iconic characters into the modern age.
Jakks Pacific launched the Disney ily 4EVER Fashion Doll Line today, featuring 18-inch dolls inspired by beloved Disney stories and characters. This is the first in a series of character releases and accessories packs, with additional characters such as Ariel, Belle, Tiana, and Snow White to follow in future waves.
The Disney ily 4EVER collection was inspired by the popular trend of adult Disney fans wearing character-inspired outfits, most commonly referred to as DisneyBounding. Because adults have largely been banned from wearing costumes to Disney parks, they’ve taken to wearing outfits that reflect their favorite Disney characters. This first wave in the Disney ily 4EVER line features five DisneyBounding characters, dressed in modern outfits that emulate Olaf, Cinderella, Tinker Bell, Ariel, and Minnie Mouse.
The Disney ily 4EVER Fashion Doll line will be available exclusively at Target on August 15.