Jakks Pacific’s new line in collaboration with Disney’s Encanto! | Source: Jakks Pacific/the Toy Book

Jakks Pacific announced the launch of its new toy line in collaboration with Disney’s upcoming movie Encanto. This comprehensive line will celebrate the entire family ensemble — as well as key moments and songs from the movie —  that let kids recreate their favorite scenes.

The Encanto line will include interactive playsets, such as the Magical Casa Madrigal, Singing Mirabel and Magic Butterfly doll, Sing and Play Mirabel doll, Mirabel and Isabela fashion doll assortment, Mirabel’s Musical Accordion, 7-inch key character plush assortment, and character role play dresses. The line will play music from the upcoming movie and feature interactive elements that bring the story to life.

“We are beyond excited to launch our new toys for Encanto at retail this week,” says Jakks Pacific Senior Vice President of Marketing Lisa Tauber. “We took great care to embody the authenticity and magic of the film when creating these products. From the singing Mirabel dolls to the Magical Casa Madrigal playset, Jakks has developed a magical toy line with several surprises in store for the kids.”

Disney’s Encanto follows the story of a young Colombian girl who is the only member of her family with magical powers. Set in Colombia, the sights and sounds of the country are paired with original music.

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Jakks Pacific’s Disney Encanto line will be released on Oct. 3, with additional Jakks Encanto products to follow in future waves. And be sure to catch Disney’s Encanto in theatres on Nov. 24!

About the author

Hannah Sacks

Hannah Sacks

Hannah Sacks was an editorial assistant at The Toy Insider, The Pop Insider, and The Toy Book. An avid reader, her first love is late Victorian literature paired with a huge plate of dumplings. When she’s not reading, she loves to attend concerts, cook elaborate dinners, and snuggle up with her two cats, Oscar and Percy.