Jay@Play, Synchronicity Launch New Licensees for FlipaZoo, Boxy Girls

Synchronicity, the licensing agent for Jay@Play’s FlipaZoo toy brand, will introduce new licensees and international agents for the brand at Licensing Expo in Las Vegas next week.

FlipaZoo licensees include Basic Fun! and Goodstuff for amusement park plush; Taste Beauty; Global One Accessories for bags, accessories, and headwear; Ethical Products for pet products; Jay Franco for bedding and home décor; and Mad Dog Concepts for pajamas and slippers. Additionally, HuntAR will launch a FlipaZoo augmented reality (AR) app that kids can scan branded product hangtags and packaging to bring the characters to life on their mobile devices. Licensing agents Lisle Licensing and Curiosity Japan signed on in the UK and Japan, respectively.

Synchronicity will also feature Jay@Play’s new fashion doll line, Boxy Girls. Jay@Play partnered with Walmart on the exclusive retail launch of the Boxy Girls brand with product available this month. The line features four Boxy Girls, each with four shipping boxes that when unboxed will reveal fashion surprises. Jay@Play’s FlipZee Girls, Crunchimals, and Wish Me brands will also be featured at Licensing Expo.

About the author

Xandra Harbet

Xandra Harbet is an assistant editor at Adventure Publishing Group. She does weekly toy reviews for The Toy Insider and contributes to trade magazines The Toy Book and The Licensing book. When Xandra isn't writing or attending conventions, she's dancing around her room in Supergirl cosplay, jammin' out to Britney Spears. She once had to stash her lightsaber behind a bush at the Rogue One premiere because the theater had a lame 'no Kyber crystal weapons' policy. Her friends insist that she's the poster child for Gryffindor because she's staunch in her beliefs and recklessly tries to change the world. You can follow Xandra's wild adventures on Twitter @stakingmyheart.