Jazwares continues its global expansion with a strategic partnership with Iberian distributor, Toy Partner. Following Toy Fair New York, the new deal will secure retail placement and branded statements for Jazwares throughout the region. Kids and families in Iberia can expect to find Jazwares’ licensed fan favorites on shelves later this year including Fortnite, Domez, Roblox, and many more.
“The Iberian market is essential to our global expansion strategy. It will effectively strengthen Jazwares’ European presence, cultivating Jazwares into a household name in Spanish and Portuguese markets,” says Arthur Ferreira, vice president of international sales.
Hector Rubini, chief executive of Toy Partner adds, “We are proud to partner with Jazwares. We believe they are one of the most important players in the industry, and there is no doubt they will continue to bring excitement and innovation to the toy aisle. We are committed to providing all efforts to make Jazwares’ brands benchmarks of success in Iberia.”
“The importance of growing Jazwares’ global footprint is at the forefront of our international strategy in 2019. We’re excited to see growth in this key European market.” says Laura Zebersky, chief commercial officer of Jazwares.
Pictured top (L to R): Matt Cohen, Jazwares director of international sales; Hector Rubini, chief executive; Julio Rubini, chairman of Toy Partner; and Arthur Ferreira, VP of Jazwares international sales.