Jeremy Padawer | Source: Jazwares/The Toy Book

Jazwares is kicking off the new year with a round of executive promotions.

Industry veteran Jeremy Padawer joins the C-suite as chief brand officer, effective immediately. Padawer joined the company when Wicked Cool Toys was acquired by Jazwares in 2019. In the newly created role, Padawer will focus on global brand building, design, marketing, and communications across all business units with a focus on growth.

“You never work a day in your life when you do what you love, and with a team of people that you deeply respect … We’ve had a remarkable run, but we’ve saved the best for NEXT,” Padawer says.

“Jeremy is a highly experienced executive with a proven track record in building and scaling iconic brands,” says Jazwares CEO Judd Zebersky. “He is beyond passionate about the toy industry and has the ability to understand and impactfully align the business with where consumers are going next.”

Left to Right: Guy Thomas, Herb Mitschele, Arthur Ferreira | Source: Jazwares/The Toy Book

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Additionally, Jazwares is bolstering the strength of its sales team with a trio of internal promotions, elevating Herb Mitschele to executive vice president of global sales and planning; Guy Thomas to senior vice president of U.S. sales; and Arthur Ferreira to senior vice president of international sales and marketing.

Jazwares enters 2022 following a milestone year in which the company hit $1 billion in sales. Its popular toy lines include Squishmallows, Pokémon, AEW: All Elite Wrestling, CoComelon, Fortnite, and more.