Jazwares Partners with WeKids Asia

Jazwares and WeKids Asia formed a strategic partnership to distribute toys based on popular brands and properties throughout Greater China.

The partnership kicks off with WeKids Asia securing Chinese airing rights of the Hotel Transylvania TV series, followed by Jazwares’ Hotel Transylvania toy line introduction to the Greater China market.

The partners will unveil plans to roll out more of Jazwares’ toy lines at the China Toy Expo this October.

About the author

Madeleine Buckley

Madeleine Buckley was a Senior Editor at The Pop Insider, The Toy Insider, and The Toy Book. She covered all things toys and fandom, and has appeared on Cheddar and a variety of regional news networks to talk about the latest trends in both. She is a movie score enthusiast, mediocre knitter, proud Syracuse alumna, and Marvel lover. You can usually find her at the movies or hanging out at home with her super-pup, Parker.