The Florida-based toymaker will design and produce toys across multiple categories, including action figures, play sets, vehicles, plush, role play, and musical instruments.
“Dino Ranch is the perfect property to kick off our inaugural partnership with the creative minds at Boat Rocker Studios,” says Laura Zebersky, Jazwares’ chief commercial officer. “Our toy line will captivate the aisle and preschool minds with this unique collaboration where dinosaur play fuels a fresh take on the wild, wild west! We’ll blend Dino Ranch’s recognizable, lovable characters with our signature, action-packed play that consumers of Jazwares’ toys have come to expect. Dino Ranch will be an exciting addition to our growing preschool portfolio going into 2021.”
Geared toward kids ages 2-5, Dino Ranch follows “the action-packed adventures of the Cassidy family as they tackle life in a fantastical, ‘pre-westoric’ setting where dinosaurs still roam. As the young ‘Rancheroos’ learn the ropes, they discover the thrill of ranch life whilst navigating the great outdoors through unpredictable challenges.”
Created by Matt Fernandes of Industrial Brothers, Dino Ranch will be produced by Industrial Brothers and Boat Rocker Studios. Dino Ranch will air on Disney Junior in the U.S. beginning in 2021.