Big Tent Entertainment, the North American licensing agent for Merci’s Miffy and Friends, appointed Jazwares as master to licensee for Miffy and Friends. Available next fall, the Miffy toy line will include figures, vehicles, play sets, and plush.
Earlier this month, Miffy’s Adventures Big and Small debuted on Nick Jr., and the classic Miffy and Friends library airs on Noggin, Nickelodeon’s video subscription service for preschoolers. Both series are based on the book series, which have sold more than 85 million copies, and are currently published in more than 50 languages.
