Source: John Deere Kids/The Toy Book

Farming play is back in a big way, and John Deere is aiming to connect with the next generation of agriculture enthusiasts by rolling out some down-home content where the kids of today are most likely to connect with it: YouTube.

Featuring toys from TOMY, longtime makers of Ertl and John Deere Kids toys, the John Deere Kids YouTube channel launched with original, narrative videos featuring the new Monster Treads line, along with music videos, and clips featuring a fun and educational look at real-life construction and farm machines.

John Deere Monster Treads follows cousins Jay, Dee Dee, and Milo as they have adventures on the farm with their computer-powered Monster Treads vehicles with assistance from an artificial intelligence (AI) system known as D.E.E.R.E (Dedicated Engineering Enhanced Robotronic Entity).

The full range of John Deere Kids toys is available now at mass and specialty retailers.