Kahootz Toys Signs Brilliant PR & Marketing as New Agency of Record

Kahootz Toys is flying high on the recent launch of Y’Art, which just scored a 2019 ASTRA Best Toys for Kids Award with its Pug Puppy design. Now, the Michigan-based maker of classic toys is ramping up promotion, inking a new deal with Brilliant PR & Marketing, which has officially become the new agency of record for the company.

“We’re honored to have won the ASTRA Best Toys for Kids award for Y’Art. This is a great way to kick off the launch of this new product line,” says Doug Cass, Kahootz co-founder and head of sales. “This wonderful award, coupled with the new partnership with Brilliant PR & Marketing, all adds up to a fantastic new opportunity for retailers to take advantage of a great new arts and crafts product.”

The first set of Y’Art themes is available at select retailers, including Learning Express, and will be available beginning on July 15 on a wider basis. Characters include Pug Puppy, Narwhal, Flamingo, Llama, and Unicorn. Y’Art is a top pick in the 2019 Spring & Summer Gift Guide at our sister publication the Toy Insider.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.