Kahootz Toys is flying high on the recent launch of Y’Art, which just scored a 2019 ASTRA Best Toys for Kids Award with its Pug Puppy design. Now, the Michigan-based maker of classic toys is ramping up promotion, inking a new deal with Brilliant PR & Marketing, which has officially become the new agency of record for the company.

“We’re honored to have won the ASTRA Best Toys for Kids award for Y’Art. This is a great way to kick off the launch of this new product line,” says Doug Cass, Kahootz co-founder and head of sales. “This wonderful award, coupled with the new partnership with Brilliant PR & Marketing, all adds up to a fantastic new opportunity for retailers to take advantage of a great new arts and crafts product.”

The first set of Y’Art themes is available at select retailers, including Learning Express, and will be available beginning on July 15 on a wider basis. Characters include Pug Puppy, Narwhal, Flamingo, Llama, and Unicorn.  Y’Art is a top pick in the 2019 Spring & Summer Gift Guide at our sister publication the Toy Insider.