Source: The Toy Book

In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design speaks Kate Clark, founder of Yottoy.

For the past 25 years, Yottoy has been creating plush toys based on top licenses, including Paddington, Eloise, Madeline, The Velveteen Rabbit, Babar, Corduroy, and more.

On the show, Clark explains how plush design has changed and evolved, and how the plush medium can be used to best represent the iconic look of classic characters. She also discusses the crossroads of play and literacy and how the right toy can send kids back to a great book over again. Additionally, Clark discusses Yottoy’s new line of toys inspired by The Busy World of Richard Scarry.

The “Power Kid Podcast” is presented by The Toy Book Podcasts by Adventure Media and Events. The long-running series presents in-depth interviews and conversations with some of the biggest names and rising stars in the toy, game, and family entertainment industries. The Toy Book Podcasts are available through all of your favorite streaming services, including AnchorSpotifyApple PodcastsGoogle Podcasts, and more.

Adventure Media and Events (AM&E) is the publisher of the Toy Bookthe Toy Insider, and the Pop Insider. Composed of an editorial team with more than 75 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.