For the past 25 years, Yottoy has been creating plush toys based on top licenses, including Paddington, Eloise, Madeline, The Velveteen Rabbit, Babar, Corduroy, and more.
On the show, Clark explains how plush design has changed and evolved, and how the plush medium can be used to best represent the iconic look of classic characters. She also discusses the crossroads of play and literacy and how the right toy can send kids back to a great book over again. Additionally, Clark discusses Yottoy’s new line of toys inspired by The Busy World of Richard Scarry.
Adventure Media and Events (AM&E) is the publisher of the Toy Book, the Toy Insider, and the Pop Insider. Composed of an editorial team with more than 75 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.