Kess has entered into a licensing partnership with SEGA of America. The partnership will offer Kess the opportunity to feature the iconic blue blur and the Sonic the Hedgehog franchise across a variety of tabletop games, card games, and outdoor play items next year.
“As an avid Sonic fan myself, I am extremely excited and proud to announce our newest licensing agreement with SEGA of America,” says Alex Kessler, CEO of Kess. “Licensing has become an important part of our growth strategy, and our customers have been asking for Sonic-branded products from us for years. We look forward to continuing to grow our games category through this recent license acquisition while introducing licensing to our popular outdoor range for the first time.”
Michael Cisneros, Associate Director of Licensing at SEGA of America, adds, “We are very excited at the opportunity to partner with Kess to bring a new range of Sonic games and outdoor play to the market. The folks at Kess have such palpable passion for Sonic and video gaming franchises, they really are the perfect partner to satiate the demand of casual and hard-core fans alike.”
Visit SEGA at Licensing Expo in Booth No. O226 for more information.
The Toy Book and sister publication The Pop Insider will also be in attendance at Licensing Expo. Stop by Booth No. N249 to meet the team and grab a 2023 Licensing & Entertainment Issue of The Toy Book and our spring issue of The Pop Insider.
To register to attend Licensing Expo 2023 for free, visit www.licensingexpo.com.
