KidKraft appointed Geoff Walker, a veteran toy industry leader with more than 20 years of experience, as president and chief executive officer. He will also serve as a member of the company’s board of directors, effective immediately.

Walker is a former Mattel executive whose career included global leadership with management positions across the U.S. and Europe. At Mattel, Walker oversaw the growth in multiple global brands, such as Hot Wheels and Fisher-Price. His experience will support KidKraft’s growth as the company further expands internationally and continues to build on a 50-year legacy in the toy and juvenile product industry. 

Walker most recently served as executive vice president and chief strategic technology officer for Mattel. In that role, he oversaw an innovation incubator and the division that managed properties and partnerships with entertainment companies including Warner Bros. and Walt Disney Co. Previously, he was the executive vice president and general manager for the North American commercial division; executive vice president of the Fisher-Price global brands team; and general manager and senior vice president of Europe, Eastern Europe, and Russia, among other roles. He is an MBA graduate of Vanderbilt University and has his Bachelor of Science from University of Southern California.