Konami Cross Media is updating its list of Yu-Gi-Oh! collaborations.
The company is debuting new partnerships with TOMY International, Heathside Trading, and Trade Invaders to extend the Yu-Gi-Oh! brand across Europe, the Middle East, and North Africa.
The TOMY International collaboration will feature Yu-Gi-Oh! Club Mocchi Mocchi plush that will include MEGA Club Mocchi Mocchi Yu-Gi-Oh! later this year before expanding its offerings in 2024. The U.K.– based Heathside Trading’s initial product mix for Yu-Gi-Oh! will include board games, puzzles, chairs, mega boxes, and more to be distributed in the U.K., Ireland, Germany, Spain, Belgium, Italy, and the Netherlands.
Trade Invaders will develop and produce new Yu-Gi-Oh! video games and accessories including branded Nintendo Switch cases, Nintendo Switch controllers, Nintendo Switch joysticks, and PlayStation4 controllers, to be released later this year.
“We are pleased to conclude these new licensing agreements which will produce a wide range of innovative, high-quality toys and game products for Yu-Gi-Oh! fans,” says Jennifer Coleman, Vice President of Licensing and Marketing, Konami Cross Media NY. “We are excited to partner with TOMY International for the first time and we are looking forward to the strong manufacturing and distribution networks of both Heathside Trading and Trade Invaders that will have products featuring Yugi and his monsters in homes across Europe.”
