LeapFrog Enterprises Inc. released its LeapBuilders line of smart building blocks this week.

Previewed at Toy Fair New York, the company’s first-ever range of smart blocks combine classic block play with technology and curriculum-based learning content. LeapFrog says that the range hopes to inspire kids’ creativity while encouraging fine motor skills and problem-solving.

“LeapFrog is shaking up the construction toy aisle by bringing building blocks to life with LeapBuilders,” says Andy Keimach, president, VTech Electronics North America, LeapFrog’s parent company. “LeapBuilders are packed full of the educational content that LeapFrog is known for so kids can get even more out of their building fun!”

The range hit retail with five play sets at launch — the LeapBuilders ABC Smart House, Food Fun Family Farm, Shapes & Music Castle, 123 Counting Train, and 81-Piece Jumbo Blocks Box. Each set features an interactive electronic Smart Star cube and double-sided learning blocks. When a learning block is inserted into the interactive Smart Star, it responds with sounds, educational songs, and learning content such as colors, numbers, letters, and more to create a uniquely engaging play experience. Blocks from different sets can be mixed-and-matched to unlock additional sounds.

The LeapBuilders collection is designed for kids ages 18 months and up.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.