BRANDmate is preparing to welcome attendees June 19-20 with panels, a revamped website, and a concert.

Spielwarenmesse eG’s third BRANDmate will take place in the Fredenhagen industrial site in Offenbach, Germany. The B2B networking event will once again bring together potential partners across the industry, with opportunities at the ready.

New exhibitors are already registered for BRANDmate. | Source: Spielwarenmesse eG

The show expects to see an even wider array of exhibitors than last year, with new faces including Crunchyroll, Kosmos, Strassenkicker, and EMP. They will be joining industry leaders in attendance such as Mattel, Hasbro, Warner Bros., Paramount, and NBC Universal. The event has also named Coca-Cola as the drinks sponsor.

BRANDmate is making its networking process even simpler with an updated website that offers visitors the chance to contact exhibitors and arrange appointments at least two weeks before the event. “The matchmaking function provides networking with maximum transparency and efficiency, thereby ensuring ideal conditions for successful collaboration,” says Christian Ulrich, Managing Director of BRANDmate GmbH and Spokesperson of the Executive Board at Spielwarenmesse eG.

The show will also feature a concert Wednesday night, welcoming Hevysaurus, a children’s rock band, to perform on the BRANDmate stage. 

Tickets for 2024 BRANDmate are available now at

About the author

Bug Hartsock

Bug Hartsock

Bug is a News Writer for The Toy Insider, The Pop Insider, and The Toy Book. They are also a Master’s student in biology, currently studying sleep in arthropods. When they aren’t writing or working with small critters, they spend their time reading sci-fi novels, playing tabletop RPGs, or throwing creative projects at the wall. Bug had a mullet once, and is not against having one again. Reach out or find more from them at their website.