Basic Fun! names popular kids’ creator, Like Nastya, as the official brand partner for Littlest Pet Shop (LPS). This partnership will introduce a new content series on Nastya’s YouTube channel, with additional elements to be introduced in 2026.
“Like Nastya embodies everything Littlest Pet Shop stands for — imagination, self-expression, and the joy of scroll-stopping stories,” says Maureen Dilger, Vice President of Global Brand Marketing at Basic Fun! “Together, we’re creating exciting opportunities to engage a new generation of fans, while also partnering with our LPS Ambassadors to celebrate the long-time collectors who have loved this brand for decades.”
With more than 131 million YouTube subscribers and billions of monthly views, Like Nastya’s content features themes of positivity, imagination, and storytelling. Because of these family-friendly ideals, Basic Fun! is partnering with the content creator to help usher LPS into its next chapter of collecting and storytelling. This collaboration aims to empower kids to express themselves and tell stories through unique play opportunities.
“Littlest Pet Shop has a remarkable legacy of sparking imagination and creativity for generations,” says Marianne James, Senior Vice President, Global Licensing at Hasbro. “Working with Like Nastya allows us to connect that legacy with today’s digital generation in a way that celebrates both new fans discovering the brand and the passionate collectors who have helped keep it thriving.”
Starting this month, the partnership launches a new content series on Like Nastya’s YouTube channel. Each video features the latest LPS toys and accessories. The collaboration reveals new, exciting elements throughout 2026, with all additional content featuring fresh experiences, fun surprises, and new ways to play.
“Littlest Pet Shop has always been about imagination and creativity — two things I love bringing to my videos,” Like Nastya shares. “I’m so excited to partner with LPS to inspire kids everywhere to dream big and tell their own stories.”
For more information about the Littlest Pet Shop brand, visit littlestpetshop.com.
