London Toy Fair Makes Plans for 2023
The Toy Fair London | Source: BTHA

The British Toy & Hobby Association (BTHA) is making plans for next year.

The Toy Fair will return to the Olympia in London from Jan. 24-26, 2023. Exhibitor applications are open now with early bird discounts in effect until May 4.

Related: The Toy Association Enters Into a 3-Year Commitment with Javits Center for Toy Fair New York

“Despite the challenging circumstances we faced last year, we were overwhelmed with the support we received from the industry and were delighted that we were able to put on a successful event,” says BTHA’s Director of Fairs and Special Events, Majen Immin. “The positive feedback we have received since the show has highlighted how important it is for the industry to do business in person again. We are now very much looking forward to the return of Toy Fair 2023 in January, in what will hopefully be in more normal circumstances.”

The BTHA says that visitor registration will go live on the Toy Fair website in September.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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