Next summer, families can incorporate Bluey and her family into their STEM-focused play periods. MAGNA-TILES and BBC Studios are teaming up to release several Bluey-themed magnetic construction sets next year, marking the companies’ first licensing partnership.
Little builders in multiple regions can learn about magnets, work on their fine motor skills, and engage in imaginative play with new sets featuring the Heeler family. Kids can combine the upcoming collection with other MAGNA-TILES products to recreate moments from the animated series or develop new scenarios for the magnetic versions of each playful pup.
“This partnership is a dream come true for Bluey fans, like us, everywhere,” Michael Valenta, President at MAGNA-TILES, says. “At our core, we believe in the power of ‘Meaningful Play,’ and nothing embodies that spirit better than Bluey. As the leader in Junior Building Sets², we’re incredibly excited to bring together the original magnetic building brand with a top preschool property, further strengthening our commitment to inspiring creativity and imagination during the important early years. We can’t wait to see how children use MAGNA-TILES to build the Heelers’ favorite places, create their own adventures, and bring the world of Bluey to life!”
“The love for Bluey continues to grow among families worldwide, and with partners like MAGNA-TILES, the sky’s the limit,” Suzy Raia, EVP, Global Consumer Products at BBC Studios, adds. “The new MAGNA-TILES offerings will provide a unique opportunity for kids to immerse themselves in Bluey’s imaginative, play-filled world, helping to spark their creativity while they build key developmental skills. We’re delighted to join forces with MAGNA-TILES and build an even bigger Bluey world together.”
Several details, including size of the collection and specfic release dates, are not available, but families can expect to create new magnetic moments next summer. In the meantime, visit magnatiles.com to discover the company’s current product lineup.
