Magna-Tiles, known for its magnetic building sets, has appointed Rick Keuter as its new Product Development Director.
In his new role, Keuter will be responsible for spearheading the creation of cutting-edge products that align with the company’s mission of Promoting Meaningful Play to children of all ages. His strategic vision and passion for crafting engaging play experiences will contribute to the brand’s future.
Keuter brings more than 20 years of experience to the role, having previously held positions at Spin Master, Hasbro, and Jazwares. In his experience, he has demonstrated a keen eye for identifying trends, envisioning captivating products, leading teams, and bringing innovative ideas to life.
“[Rick’s] vast expertise and proven track record in product development will be instrumental in pushing the boundaries of innovation, enabling us to deliver exciting and transformative toys to our consumers across the world,” says Michael Valenta, President of Magna-Tiles.
