MasterPieces, Lumistella Co. Buddy Up for Elf on the Shelf Puzzles and Games

Source: MasterPieces/The Toy Book

MasterPieces Inc. entered into a new licensing agreement with The Lumistella Co. to deliver some holiday cheer this year.

A new line of puzzles and games featuring The Elf on the Shelf will begin hitting stores in time for “Christmas in July.”

“Oh, what fun it is,” says MasterPieces President David Rolls. “We can’t wait to have the new holiday puzzles and games ready for kids to enjoy this year. MasterPieces is proud to be working with The Elf on the Shelf to deliver some very playful puzzles and games featuring Santa’s helpful Scout Elves.”

The debut assortment includes The Elf on the Shelf Matching game for kids ages 3 and up; Believe in Your Elf 60-Piece Puzzle for ages 5 and up; and the Friends Fur-ever 100-Piece Puzzle and The Elf on the Shelf 4-Pack 100-Piece Puzzle for kids ages 6 and up.

Related: The Creators of The Elf on the the Shelf Rebrand as The Lumistella Co.

Last year, MasterPieces was one of the first companies in the puzzle space to report massive success as a result of families staying home due to the COVID-19 pandemic. The company recently inked a deal with Sesame Workshop for new Sesame Street craft kits and games and maintains a robust assortment of toys, games, crafts, and seasonal offerings.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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