Source: MasterPieces/The Toy Book

MasterPieces Inc. entered into a new licensing agreement with The Lumistella Co. to deliver some holiday cheer this year.

A new line of puzzles and games featuring The Elf on the Shelf will begin hitting stores in time for “Christmas in July.”

“Oh, what fun it is,” says MasterPieces President David Rolls. “We can’t wait to have the new holiday puzzles and games ready for kids to enjoy this year. MasterPieces is proud to be working with The Elf on the Shelf to deliver some very playful puzzles and games featuring Santa’s helpful Scout Elves.”

The debut assortment includes The Elf on the Shelf Matching game for kids ages 3 and up; Believe in Your Elf 60-Piece Puzzle for ages 5 and up; and the Friends Fur-ever 100-Piece Puzzle and The Elf on the Shelf 4-Pack 100-Piece Puzzle for kids ages 6 and up.

RELATED: The Creators of The Elf on the the Shelf Rebrand as The Lumistella Co.

Last year, MasterPieces was one of the first companies in the puzzle space to report massive success as a result of families staying home due to the COVID-19 pandemic. The company recently inked a deal with Sesame Workshop for new Sesame Street craft kits and games and maintains a robust assortment of toys, games, crafts, and seasonal offerings.