Fall Guys is falling into the power of Grayskull.
Mattel and Devolver Digital have launched a presale for the new Masters of the Universe x Fall Guys toys. Devolver Digital is the studio behind the popular indie game Fall Guys. The game features multiplayer competitive minigames, like playing a game of tag or racing through an obstacle course. Players want to avoid their little bean-shaped character falling off the map or they’ll be eliminated. For the Fall Guys the Power of Beanskull event, Masters of the Universe characters such as He-Man are brought to the game with a bean-shaped redesign.
The new Masters of the Universe character looks are also featured in the toy collection inspired by the event. The action figure multipack has He-Man, Skeletor, Teela, and Battlecat as Fall Guys beans. The four figures are 3.5 inches tall and come in packaging with unique art. Each of the figures has an accessory — the Power Sword for He-Man, the Havoc Staff for Skeletor, the Sword of the Captain of the Guard for Teela, and an armored helm for Battlecat.
“Having just celebrated its 40th anniversary, we are continuously inspired by the Masters of the Universe franchise’s ability to remain at the forefront of pop culture and entertainment,” says PJ Lewis, vice president and global head of action figures at Mattel. “Partnering with Devolver to create Fall Guys toys is a fantastic way for us to put an all-new spin on fan-favorite MOTU characters.”
Mattel is offering its first MOTU x Fall Guys collection through its direct-to-consumer website, Mattel Creations with an expected ship date on or before Sept. 29, 2023.
With a number of He-Man-centered shows released recently, including He-Man and the Masters of the Universe and Masters of the Universe: Revelation both on Netflix, Mattel likely wants to keep the characters relevant in the public eye, while attracting new and younger fans to the classic franchise. Look for more on Masters of the Universe in the next issue of The Toy Book, available Nov. 15.
