Mattel's Cave Club preview at Toy Fair New York 2020 | Source: The Toy Book

Mattel’s Cave Club preview at Toy Fair New York 2020 | Source: The Toy Book

Mattel is beginning the promotional roll out for its latest line of dolls and accessories, Cave Club.

Previewed at Toy Fair New York in February, Emberly, Roaralai, Fernessa, Tella, and Slate — collectively known as the Cave Club — are prehistoric B.F.F.s: barefoot friends.

This week Mattel launched the official YouTube channel for the new brand with 2D-animated videos that serve as an introduction to the main characters and their “untamed land of adventure, exploration, and dinosaurs.”

Cave Club presents the crew as the first-ever club of best friends who will be the first to do everything as they discover and explore “the unexpected origins of some of today’s most popular trends and tackle relatable issues.”

The full range of articulated Cave Club dolls will begin hitting retail in the months ahead, complete with themed accessories and dino friends.