Mattel and D.O.M. Family are coming together to launch a line of licensed furniture.
The two collaborations combine Barbie and Evolur and Fisher-Price and Dream on Me.
“We’re happy to partner with a legacy like Mattel. The collections are designed to converge our worlds of want-based thought leadership and need-based product innovation. As both companies come with a robust legacy of creating IP-driven products that provide never-before experiences, the innovative, trendy and diverse collections are sure to be a treat for the consumers,” says Mark Serure, CEO of the D.O.M Family. “While Evolur and Barbie align with their aim to empower the new generation and create luxury experiences with a ‘playhouse to real-life’ range, Dream On Me and Fisher-Price come together in harmony to create multi-functional products that are designed to enhance the growing experiences of childhood, for children and new parents alike.”
The Barbie by Evolur collection will feature tons of new furniture to inspire women and girls’ empowerment, including toddler, twin, full-size, and Queen Beds; double dressers; playhouse hutches; seating; toy boxes; kids’ recliners; and a vanity. The Fisher-Price by Dream on Me collection will feature baby and toddler furniture, including convertible cribs, high chairs, crib mattresses, playards, nursery gliders, and more.
Both collections will be available starting in Q2, with the Barbie by Evolur collection hitting shelves around the Barbie movie release.
