NBCUniversal Brand Development named Mattel as the worldwide master toy licensee for Jurassic World beginning July 2017. Under the terms of the deal, Mattel will design, produce, and bring to market a variety of toys and consumer products inspired by the franchise and its multiple feature films, including the next film set to release in 2018.
Mattel’s license rights include action figures, play sets, vehicles, games, plush, role-play, preschool, and activity toys. NBCUniversal and Mattel will begin to design and develop the new lines immediately, with initial products hitting shelves in early 2018.
Hasbro previously held rights to make toys based on the Jurassic Park series. According to Bloomberg, Jurassic-themed toys accumulated approximately $100 million in sales for Hasbro last year.
“We are honored that NBCUniversal chose Mattel to help bring the Jurassic World brand to life, and we look forward to developing multiple new lines of innovative, engaging toys and products,” said Chris Sinclair, Mattel’s Chairman and CEO. “Spanning three decades of sustained worldwide popularity, few entertainment properties have so successfully captured the collective imagination of millions of fans around the world, and we are delighted to be a part of this truly evergreen franchise.”
