Today, Mattel launched its online Mattel Playroom resource for families to stay busy while home from school and work. The free platform offers play-from-home activities, games, content, and expert advice based on its well-known brands, including Barbie, Fisher-Price, Hot Wheels, American Girl, and Thomas & Friends.
The Playroom will be updated weekly with more resources and content, such as coloring pages, ready-to-play games, craft project ideas, videos, and downloadable apps. The hub will also feature learning-at-home tips from Mattel’s play experts and The Toy Association.
“Our mission to inspire, entertain and develop children through play is more important than ever,” says Richard Dickson, president and COO, Mattel. “We believe in the power of play and how essential it is for child development, especially in these difficult times when so much is in flux for kids and families. We recognize the unique challenges that parents and caregivers are facing right now both working and playing from home and have designed the Mattel Playroom to be a valuable resource for them.”
Additional content will hit the platform in the upcoming weeks, including designer tutorials and tips for new ways to play with Mattel toys.