Following massive growth across its Barbie brand and overall doll portfolio, Mattel, Inc. promoted Lisa McKnight to executive vice president and global head of Barbie and dolls.
Over the past six years, McKnight has led the Barbie brand to nearly double in size with a more than $750 million spike in gross billings. Additionally, McKnight is credited with playing a “crucial role” in Mattel winning back the licensing rights to the Disney Princess and Frozen franchises and securing licensing deals for Universal’s Spirit and Trolls franchises.
“Guided by the Mattel Playbook brand-building approach, Lisa and her team have shaped the dolls category in game-changing ways, with a powerful portfolio of brands that inspire consumers, the industry and have created broad-based success,” says Mattel President and Chief Operating Officer Richard Dickson. “A driving force in evolving the Barbie brand into the most diverse and inclusive doll line on the market, Lisa has simultaneously grown a portfolio of complementary brands like Polly Pocket and Monster High, as well as coveted licensed brands. I look forward to her continued success in leading the top portfolio in the category and delighting fans for years to come.”
Over the course of nearly 24 years at Mattel, McKnight has served in various senior management positions.
“It is a privilege to create products that help children to see themselves reflected in the world,” McKnight says. “In partnership with my best-in-class team, cross-functional leadership across Mattel, and collaborative external partners, I am excited to continue to innovate and grow these iconic brands and empower the next generation to explore the wonder of childhood and reach their full potential.”
In addition to her work at Mattel, McKnight serves on the board of MAKERS Women and recently concluded two terms as a trustee at The Toy Foundation.
