Lisa McKnight | Source: Mattel/The Toy Book

Following massive growth across its Barbie brand and overall doll portfolio, Mattel, Inc. promoted Lisa McKnight to executive vice president and global head of Barbie and dolls.

Over the past six years, McKnight has led the Barbie brand to nearly double in size with a more than $750 million spike in gross billings. Additionally, McKnight is credited with playing a “crucial role” in Mattel winning back the licensing rights to the Disney Princess and Frozen franchises and securing licensing deals for Universal’s Spirit and Trolls franchises.

“Guided by the Mattel Playbook brand-building approach, Lisa and her team have shaped the dolls category in game-changing ways, with a powerful portfolio of brands that inspire consumers, the industry and have created broad-based success,” says Mattel President and Chief Operating Officer Richard Dickson. “A driving force in evolving the Barbie brand into the most diverse and inclusive doll line on the market, Lisa has simultaneously grown a portfolio of complementary brands like Polly Pocket and Monster High, as well as coveted licensed brands. I look forward to her continued success in leading the top portfolio in the category and delighting fans for years to come.”

Related: Exclusive: Mattel — Igniting Kids’ Imaginations at Licensing Expo

Over the course of nearly 24 years at Mattel, McKnight has served in various senior management positions.

“It is a privilege to create products that help children to see themselves reflected in the world,” McKnight says. “In partnership with my best-in-class team, cross-functional leadership across Mattel, and collaborative external partners, I am excited to continue to innovate and grow these iconic brands and empower the next generation to explore the wonder of childhood and reach their full potential.”

In addition to her work at Mattel, McKnight serves on the board of MAKERS Women and recently concluded two terms as a trustee at The Toy Foundation.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.