Mattel Reveals Leadership Changes as Richard Dickson Departs; Silverman, McKnight, Down Elevated to New Roles

Call it going out on a high note.

Amid the success of Barbie: The Movie, Mattel President and Chief Operating Officer Richard Dickson is departing the company effective Aug. 3. The longtime Mattel exec will step into a new role as President and CEO of Gap.

On behalf of our Board and everyone at Mattel, I thank Richard for his tremendous contributions. Among his many achievements, Richard has led the growth of some of the world’s most iconic and purpose-driven brands. I am personally grateful for the friendship, the partnership, and for his work in developing and growing the best brand and franchise team in the business today. We wish Richard great success in his new role.”
Ynon Kreiz
Ynon Kreiz, Chairman & CEO, Mattel

Alongside news of Dickson’s departure and ahead of today’s second quarter earnings call, Mattel has also elevated a trio of executives to new roles within the company.

Lisa McKnight, a 25-year Mattel veteran that has led the Barbie brand since 2016 and all of Dolls since 2019, has been promoted to Executive Vice President and Chief Brand Officer, overseeing all of Mattel’s toy categories and global brands, as well as design and development.

Josh Silverman, who joined the company last year following a 20-year career with roles at The Walt Disney Co. and Marvel has been promoted to Executive Vice President and Chief Franchise Officer with his leadership focus including digital gaming, licensed entertainment, global consumer products, publishing, promotions, and location-based entertainment, in addition to franchise management.

McKnight and Silverman will assume Dickson’s responsibilities and will report directly to Kreiz.

Additionally, Chris Down, a 30-year toy industry veteran and previous General Manager of Hot Wheels and Vehicles at Mattel has been promoted to Executive Vice President and Chief Design Officer and will report to McKnight in his new role.

Mattel is a remarkable company that is heading into an exciting new era. I’m immensely proud of the work we did together driving brand purpose, design innovation, cultural relevance, and executional excellence. I thank Ynon, the Board, the leadership team, and the entire Mattel organization for their partnership and the incredible work we did together. It has been an inspiring journey and a true honor to be part of this amazing community and company.”
Richard Dickson
Richard Dickson, departing President and COO, Mattel

Mattel is currently riding high on the record-breaking success of the Greta Gerwig-directed Barbie.

The company will report earnings this afternoon following the market close. Stay tuned to The Toy Book for full details.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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