Mattel will host its first-ever Global Day of Play, a companywide community service initiative, which will take place in 26 cities globally on dates throughout September.
More than 1,000 Mattel employees across offices in North America, Asia Pacific, Europe, and Latin America will participate, directly supporting 27 non-profit organizations and impacting more than 5,500 children around the world.
Starting today at the company’s El Segundo headquarters, Mattel employees will build play houses for families supported by Habitat for Humanity. In partnership with Save the Children, volunteers will also assemble hundreds of “play kits”—backpacks full of toys, games and activities—which will be distributed to kids impacted by devastating emergencies, such as Hurricane Florence.
Mattel employees will also volunteer their time to play with hundreds of children from LA’s Best, a public/private partnership that provides after school enrichment programs for elementary school students throughout Los Angeles, and CoachArt, an organization that creates a transformative arts and athletics community for families impacted by childhood chronic illness. The UCLA Mattel Children’s Hospital will be onsite in El Segundo to provide giveaways and information.
Globally, Mattel is partnering with several hospitals and non-profit organizations.
Global Day of Play is organized by the Mattel Children’s Foundation, which works to break down the barriers of play for millions of children in need each year.