Dance your cares away, new toys are on the way…
MGA Entertainment (MGA) inked a licensing deal with The Jim Henson Co. to serve as the global master toy licensee for the Emmy-winning series Fraggle Rock: Back to the Rock. Under the terms of the two-year agreement, MGA will produce a range of toys based on the series which currently streams exclusively on Apple TV+. Additionally, MGA has the right to sub-license both Back to the Rock and the classic Fraggle Rock intellectual property (IP) to its Little Tikes brand and into other categories, including kids’ apparel.
We are so proud to partner with The Jim Henson Company, the people who have brought smiles, joy, and educational entertainment to millions and millions of children around the world for generations. MGA continues to grow with our own new and existing IP and as the licensee for other important brands. We look forward to bringing new, innovative, and fun toys from the 'Fraggle Rock: Back to the Rock' series to life.”
The initial range of toys will include plush and feature plush inspired by characters from Fraggle Rock: Back to the Rock. MGA says that it plans to launch the range next fall for the 2024 holiday season. Additional products in other categories will begin to roll out in early 2025. In the meantime, a second season of the series has already been greenlit.
“Fraggle Rock: Back to the Rock has introduced a whole new generation to the joyful and hilarious Fraggles, Doozers, and Gorgs that inhabit Fraggle Rock,” says Chris Lytton, President and COO of The Jim Henson Co. “The show’s themes of embracing empathy, celebrating diversity, and of course dancing your cares away are as relevant today as ever. With a deep understanding of and respect for this iconic Henson property, the creative team at MGA Entertainment are the perfect partners to bring the world of Fraggle Rock to life in toys that fans everywhere will love.”
Fraggle Rock premiered on HBO in 1983 and has remained popular with audiences ever since. It’s infectious theme song has spawned cover versions and the property has been a fixture in toy departments off and on for decades. Most recently, Boss Fight Studio has been developing a range of collector-focused action figures that will begin shipping in early 2024 following the early launch of a Doozer figure.
