On the heels of the recent LOL Big Surprises and LOL Surprise: Pets releases, MGA Entertainment will launch two new product lines this fall. Crate Creatures combine an unboxing feature with the surprise of a pet monster, and the company’s will roll out a new hoverboard, the LTX Freestyle Hoverboard. Both items will be available in the U.S. at major retailers, including Amazon, Target, and Toys “R” Us.
MGAE’s brands over the counter sales grew by 186 percent in the U.S. September, driven by the company’s expansion into multiple toy categories.