Times Square has added another Miniso location to its retail offerings.
Lifestyle brand Miniso‘s stores offer everything from office supplies to collectibles, and are especially popular for their surprise box products, with the brand celebrating Blind Box Carnvial last year. Now, a new Miniso pop-up is open to fans.
The newest Miniso pop-up store has opened for business in Times Square in New York City, right next to the Disney Store. The pop-up has a large selection of plush and other licensed products, featuring brands such as Sanrio, Snoopy, Disney, and more. The bright pink storefront is decorated with Lilo & Stitch’s Angel, and invites customers into a pink plush train carriage interior.
The new pop-up joins Miniso’s flagship Times Square store, which opened for business just last year. Miniso is already seeing success with the pop-up, and reports the highest sales per-square-foot record among all of its U.S. stores.
Miniso continues efforts to expand its brand both in the U.S. and internationally. Last year, the company opened its 100th U.S. store, and shows no signs of slowing, as 120 stores now exist across the country. The new pop-up will stay open for the year, and hopes to continue to attract customers to the Miniso shopping experience.
