Mattel and Family Entertainment Live are teaming up again to create another touring experience based on a classic brand.
Following the success of Hot Wheels Monster Trucks Live, the companies have tapped Full Stop Productions to create and design Monster High Live. The news comes on the heels of the Monster High reboot last year.
“We were so excited to relaunch Mattel’s iconic Monster High franchise in 2022 to the delight of fans all around the world,” says Julie Freeland, Senior Director of Global Location Based Entertainment at Mattel. “In a short time, the brand has already delivered new, highly popular dolls, an animated series, and a live-action movie musical.”
Monster High Live will feature Clawdeen Wolf, Draculaura, and Frankie Stein in a storyline centered on preparing for the school’s annual Monster Ball. The production expects to use music from the film and animated series paired with pop hits.
“There is nothing quite like experiencing a live event with thousands of fans who love the same characters and storylines as you,” adds Ken Hudgens, CEO of Family Entertainment Live. “In teaming up with Mattel and Full Stop Productions, we’re able to translate Monster High to the stage and bring fans together, in person, for the first time.”
Mattel launched Monster High in 2010 as a counter to the mainstream doll lines on the market at the time. Created by designer Garrett Sander, the brand quickly gained traction with kids and collectors alike that connected with Monster High’s overarching message of inclusivity and that “everyone is welcome.” Mattel’s hit toy line grew into a franchise that extended into animated specials and feature films, games, and a global licensing program.
The brand received its first reboot/refresh in 2016 with redesigned dolls and softer features accompanied by an animated film, Welcome to Monster High. After an eight-year run and some shrinking shelf space at retail, Mattel quietly retired the line in 2018 before rebooting it last year.
