Blippi Sunglasses | Source: Moonbug Entertainment

Blippi has already conquered toys and costumes, and now the YouTube star is setting his sights on a new category: eyewear.

Roshambo Baby Inc. inked a deal with Moonbug Entertainment to create a full range of colorful polarized sunglasses, blue light blocking “Screen Time Glasses,” and prescription glasses in three kids’ sizes: baby, toddler, and big kids. For parents who wish to join in on the action, Roshambo released two adult sizes in coordinating colors.

Related: Moonbug Entertainment Acquires Blippi, CoComelon Brands

“Blippi is never without his iconic orange glasses and neither should his fans,” says Simon Philips, senior in-house advisor to Moonbug Entertainment. “Not only is this Blippi eyewear fun for the whole family, but they were also made to help children to protect their eyes by a brand that families can trust. We can’t wait to see what adventures families go on with their new Blippi eyewear.”

The full range of glasses is available now at

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.