Moonbug Entertainment Ltd. is making moves to which it says positions the company as “the world’s largest digital kids media company.”
After raising $120 million in funding through a deal led by Goldman Sachs and Fertitta Capital with participation from existing investors Felix Capital and the Raine Group, Moonbug acquired Blippi and CoComelon. The two popular kids’ brands each have toy deals with Jazwares, and CoComelon currently wears the crown as the world’s most-viewed YouTube channel with more than 3.5 billion average monthly views.
“It is a tremendous accomplishment to acquire two of the world’s most loved children’s shows, says Renè Rechtman, co-founder and CEO, Moonbug Entertainment. “We are excited to support their continued growth and expand the brands into global entertainment franchises. It is a transformational step for our business.”
In recent years, Moonbug has established relationships with more than 100 top streaming platforms around the globe. The addition of CoComelon and Blippi raise Moonbug’s subscriber count to 235 million users that will drive more than 7 billion monthly views.
The company plans to continue building the Blippi and CoComelon brands through the expansion of licensing, consumer products, and toy programs.