Moonbug Entertainment Acquires Blippi, CoComelon Brands

Source: Moonbug Entertainment

Moonbug Entertainment Ltd. is making moves to which it says positions the company as “the world’s largest digital kids media company.”

After raising $120 million in funding through a deal led by Goldman Sachs and Fertitta Capital with participation from existing investors Felix Capital and the Raine Group, Moonbug acquired Blippi and CoComelon. The two popular kids’ brands each have toy deals with Jazwares, and CoComelon currently wears the crown as the world’s most-viewed YouTube channel with more than 3.5 billion average monthly views.

“It is a tremendous accomplishment to acquire two of the world’s most loved children’s shows, says Renè Rechtman, co-founder and CEO, Moonbug Entertainment. “We are excited to support their continued growth and expand the brands into global entertainment franchises. It is a transformational step for our business.”

Related: Moonbug Entertainment Grows Blippi Publishing, Streaming Apps

In recent years, Moonbug has established relationships with more than 100 top streaming platforms around the globe. The addition of CoComelon and Blippi raise Moonbug’s subscriber count to 235 million users that will drive more than 7 billion monthly views.

The company plans to continue building the Blippi and CoComelon brands through the expansion of licensing, consumer products, and toy programs.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.