Moose Toys, Bethenny Frankel Team Up with ASPCA to Support Adopt a Shelter Dog Month

Bethenny Frankel

Just as Moose Toys‘ Scruff-a-Luvs Real Rescue collection hits stores this month, Bethenny Frankel has teamed up with the toymaker and the nonprofit American Society for the Prevention of Cruelty to Animals (ASPCA) in support of Adopt a Shelter Dog Month. The follow-up to last year’s popular Scruff-a-Luvs, Real Rescue pets let kids pretend that they’re adopting and nurturing their own rescue pet.

“I love toys that help establish positive values in children,” Frankel says. “Having adopted my two dogs, Biggy and Smallz, I was immediately drawn to Scruff-a-Luvs Real Rescue and admire their support of the ASPCA.”

At a kickoff event in New York City, Frankel and her dogs joined the Moose Toys team as Scruff-a-Luvs provided complimentary pet grooming to attendees. Every Monday throughout October, Scruff-a-Luvs will cover adoption fees for those who adopt a dog or a cat from the ASPCA Adoption Center on New York City’s Upper East Side.

Since the line’s launch last year, sales of Scruff-a-Luvs have contributed more than $250,000 in donations to the ASPCA.

Scruff-a-Luvs Real Rescue pets recently secured a spot on the Toy Insider‘s coveted Hot 20 list in its annual Holiday Gift Guide.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.